Our Purpose
Built for the People
Who Show Up.
Justice Juice exists to fuel the people fighting for justice in our communities — organizers, defenders, advocates, and everyone who shows up for others. We give organizations a sustainable way to fund their own work, without relying on grants, government handouts, or agenda-driven donors.
How the Model Works
Fund your mission,
your way.
Approved organizations purchase Justice Juice at fixed nonprofit partner pricing, resell it in their communities, and keep the margin to fund their own justice work.
01
Organizations enroll
Approved nonprofits and community organizations receive a unique access code to purchase at partner pricing.
02
Purchase at partner pricing
Organizations buy Justice Juice at fixed nonprofit partner pricing through a gated wholesale storefront.
03
Sell in the community
Partners resell Justice Juice to their supporters at the suggested retail price.
04
Keep the margin
The difference between partner pricing and retail stays with the organization to fund their own mission.
Community in Action
What we're doing right now.
Nonprofit Partner Fundraising
Approved organizations purchase Justice Juice at partner pricing, resell it in their communities, and keep the margin to fund their own justice work.
FUNDRAISE WITH JUSTICE JUICEFaces of Justice
Celebrating historical and modern figures who embody justice, courage, and empathy — brought into communities as murals, pop-ups, and social campaigns.
VIEW ALL JUSTICE FIGHTERSJustice in the Street
A living civics project: students take the Faces of Justice into communities, asking people on the street who they recognize and why. Featured in our video series.
MEET THE FACESWhat We Believe
Local communities know best where their resources should go — not a central office.
Sustainable, self-directed funding beats one-time donations or agenda-driven grants.
Organizations fighting for justice deserve a product that fuels their work, not just their budget.
Transparency in business practices matters as much as transparency on the label.
Ready to fund your mission?
Apply for nonprofit partner pricing and start raising money for your community work.
FUNDRAISE WITH JUSTICE JUICE